About Us
Who We Are
Reach Bollywood Powered by SWAR is founded by Ajay Kallepalli on 29th February 2020. Music Distribution Platform for Independent Artists, Labels, Sub-Labels & Aggregator. Reach Bollywood (Powered by SWAR) is the first of its kind – A global Digital Music Collection Company supported by more than 1250+ Label right owners across worldwide & is built on Technology & Trust. Reach Bollywood is created to maximize value for Sound Recording owners in today’s Digital Age, While Providing the highest level of Transparency & Efficiency. Reach Bollywood Mission is to maximize right owners revenues in today rapidly changing & most Challenging digital music environment by making complete clarity on deals terms & to provide detailed information of the royalty collected to right owners. Reach Bollywood is transparent in every aspect of the Music business & working with the most advanced royalty & data management software & platform in the world. Reach Bollywood understands the local Music taste & is more efficient & flexible to distribute & license music to every possible platforms by making illegitimate use of Music to a legitimate one . Reach Bollywood Distributes with all major Telecom operators & Global Music Distribution Companies like Airtel, Vi, Jiosaavn, Gaana, Spotify, Apple Music, YouTube Content Id, Meta (Facebook & Instagram), Amazon Prime Music, Tiktok, Snapchat, Napster etc..


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Our Team

Ajay Kallepalli
Founder - CEO

Prabhat Chaurasia
COO - Content Ingestion Head

Rup Kumar Banerjee
Digital Marketing Head

Deepak Kashyap
Punjab Distribution Head

Coming Soon
Marketing Head India

Abhishek Yadav
Bhojpuri Distribution Head

Lokesh Saini Karauli
Rajasthani Distribution Head

Sunil Saini
Sales Marketing
